MHE-Demag Revolutionises Customer Experience with the New V-type Crane
Presenting a fully functional crane to the customers before a buying decision is made.
Perth, Australia – Material handling experts MHE-Demag is revolutionising its business approach in the overhead crane industry with the launch of its new Demag V-type crane.
MHE-Demag is taking the V-type crane to its customers instead of promoting it through conventional methods. A scaled-down but fully functional mobile Demag V-type crane will be taken to key cities on a roadshow, making MHE-Demag first in the crane industry to adopt such an innovative approach.
“We are using this vehicle to approach the Australian market in what is a totally new way for the equipment manufacturing industry,” said MHE-Demag Australia Managing Director Vince Di Costanzo.
“Engineering and heavy machinery companies typically face challenges in showing their potential customers the actual products before manufacturing takes place. Customers often have to finalise their buying decision based on engineering drawings or 3-dimensional images. Alternatively, customers are made to travel to the manufacturers’ premises or project sites to see the ‘real thing’.
“To overcome this, we are taking our new crane to our clients, given them the opportunity to experience it in action.”
Commencing in Perth, the roadshow will see the crane being taken to Adelaide, Melbourne, Sydney and Brisbane.
“Our focus is on delivering innovation not only via our product range, but also in the ways we interact with our clients. We are sure that this approach will help our clients to understand our product better and ultimately give us a competitive edge,” Mr Di Costanzo said.
A scaled-down but fully functional mobile Demag V-type crane will be taken to key cities on a roadshow
MHE-Demag presents a fully functional crane to the customers before a buying decision is made
Revolutionary features
With its innovative technology, the new Demag V-type crane will enable Australian manufacturing companies to improve their productivity.
The V-Type Crane is 17 % lighter than an average conventional box-section profile girder, and this gives designers’ greater freedom in designing factories and other buildings.
Importantly, improved reliability means the V-type has an extended service life.
“As one of the leading manufacturers of cranes and hoists in Australia, we are extremely excited to be the only crane manufacturer who is capable of exclusively offering such advanced technology in Australia,” Mr Di Costanzo said.
“The new Demag V-type cranes represents nothing less than a revolution in the Australian crane market. It introduces a number of new features that offer greater levels of precision in handling, enabling sensitive loads to be positioned more accurately, and operators to work faster and smarter. The result is greater levels of efficiency for our customers’ businesses.”
From left- Vince Di Costanzo, Managing Director of MHE-Demag Australia, and Basel Naser, Director of Lighthouse Engineering.
Vince presented a miniature of the new Demag V-type crane to Tracey Roberts, Mayor of the City of Wanneroo.
MHE-Demag had identified a number of key markets who will benefit from this new crane, including manufacturers, steel fabricators, ship builders, utilities and resources companies.