2000 - 2010

2000–2010: Leading the Way in the New Millennium
At MHE-Demag we believe in the importance of a strong business culture that comprises of a relentless pursuit of perfection, committed to continuously exceed the highest standards with a scrupulous work ethic. Due to this spirit we were awarded several certifications and other acknowledgements of business excellence in the 2000s.
In 2001, for instance, MHE-Demag in Singapore was awarded the People Developer Standard for our approach towards human resource management, which more extensively engages our staff in the business of the organisation and challenges them to scale new heights, both for the organisation and for themselves. The People Developer Standard is based on a business excellence framework and covers leadership, planning, information, people and results.
About this time we also started to implement ISO standards and our outstanding quality management consequently earned us an ISO 9001 certification. The certification attests to our ability to consistently provide products that meet both customer requirements and applicable regulations. Complying with the ISO standard further helps us to enhance our customer satisfaction through the effective application of our quality management system, including processes to continually improve the system and ensure conformity to both customer requirements and applicable regulations. Our headquarters in Singapore received ISO certification in 2002, with Malaysia, Thailand, Indonesia, the Philippines and Vietnam following suit in succeeding years.
We also pursued compliance with ISO 14001 and OHSAS 18001 standards at the same time, first obtaining recognition in Malaysia in 2002 and then in all our other branches in the two following years. The ISO 14001 standard gives the requirements for environmental management systems, and confirms its global relevance for organisations wishing to operate in an environmentally sustainable manner. OHSAS 18001, the Occupation Health and Safety Assessment Series, is an international specification for health and safety management systems. It provides a framework that enhances our safety culture, as it allows our organisation to consistently identify and control health and safety risks, to reduce the potential for accidents and improve overall performance.
Whilst working hard on the implementation of these standards, we also continued the growth of our company with valuable partnerships and extensions of our product and service portfolio. In 2003, for instance, we forged a strategic partnership with Gottwald Port Technology GmbH in the territories of Singapore, the Philippines and Brunei. The company, based in Düsseldorf, Germany, is also a subsidiary of Demag Cranes AG and provides products for material handling in ports and terminals. Among other great achievements, Gottwald Port Technology is acknowledged as the inventor of mobile harbour cranes and as well as being a trendsetter in the automation of container handling market.
In 2004, we took another step to improve our presence in Vietnam when we set up new production facilities south of Ho Chi Minh City in Binh Duong.
MHE-Demag’s production facilities in Binh Duong, Vietnam
We also continued to expand our product range with agency agreements for Plumettaz S.A. and Kawahara in 2004. Plumettaz is specialised in cable laying products, suspended access equipment and other tailor-made industry solutions, such as winch adaptable modules for vehicles and machines. Kawahara is a supplier with a range of scissor lifts, which would also prove to be a very good addition to our product portfolio as they allow for a wide variety of applications in the material handling and maintenance industry.
In the following year we also renewed our agency agreement with the former Mannesmann Anlagenbau division, which had recently become an independent enterprise under the name of Manntech. The renewed agreement would complete our range of building maintenance units again. Now, MHE was able to provide customised solutions ranging from sophisticated roof-powered machines to simpler setups, such as motorised trolleys, monorail davits and sockets, gantries and ladders.
In 2006, we introduced the JD Neuhaus air hoists to our portfolio. The JD Neuhaus air hoist provides oil-free operation with permanent motor lubrication and is used in a wide range of applications, especially in hazardous environments.
2007 marked the launch of our very own explosion-proof crane and hoist range. Our explosion-proof electric rope and chain hoists can operate safely in hazardous environments up to ATEX/IEC zone 1 and temperature class T4 in all gas groups (I, IIA, IIB and IIC).
Our vast product portfolio was extended yet again in 2008, when we formed an agency agreement with Donati Sollevamenti S.r.l., an Italian supplier of high-quality hoists and cranes which has cultivated a tradition of excellence since 1930. They complement our portfolio perfectly, so we can cover all customers’ needs and provide the best suitable cranes and components for their projects.
At this time the growth of our company also made it necessary to move into larger facilities in Indonesia, Thailand and Vietnam. Therefore MHE-Demag Indonesia relocated to the Graha Inti Fauzi Building in Southern Indonesia, while MHE-Demag Thailand moved into a new operational facility at Hi-Tech Industrial Park in the Ayutthaya province. A year later our sales office in Vietnam relocated to the Sailing Tower in Ho Chi Minh City.
MHE-Demag premises at Hi-Tech Industrial Park Ayutthaya, Thailand
Always striving to improve ourselves in exceeding our customers’ expectations we also went online with a new web based CRM system in 2009. The SAP software helps us to monitor and understand our customers better and gives us real-time support to co-ordinate our sales, services and marketing activities at every level of customer interaction. After all, our customers are our most valuable asset and we want to go all the way in making our customers happy at every contact.
Another wonderful moment came when our Singapore branch received the bizSAFE Star Award in 2009. Under the auspices of the Singaporean Workplace Safety and Health Council and supported by the Ministry of Manpower, the bizSAFE programme promotes workplace health and safety in Singapore. The award celebrates the top companies in recognition of their commitment and exemplary standards in workplace health and safety.